Blog 18: Third Answer

EQ: What is the best way to maximize profit as a loan officer?

Answer #3: Loan officers choose effective ways to advertise to local evidence by proving that their business has affordable rates and accepts any loan.

1.) Using past loans as evidence - Using printed sources and mailing to local residents
2.) Forming a relationship with banks to gain more business - If applicants cant afford the bank's rate, they can be referred to us so they can still receive a loan.
3.) Using small local businesses to advertise - By advertising in other small businesses you spread the word of your business without spending a penny.

Research:


29 - "Advertising: The Basics". http://www.sba.gov/content/advertising-basics. Web. 22 Jan 2014.
30 - Ward, Susan. "Ten Low-Cost Ways to Promote Your Business". http://sbinfocanada.about.com/cs/marketing/a/bizpromotion.htm. Web. 22 Jan 2014.
44 - Flew, T. (2005). Advertising cultures. Australasian Marketing Journal, 13(1), 68-70. Retrieved from http://search.proquest.com/docview/199329333?accountid=10357